There is a certain amount of inherent risk in running and marketing a business.
The online catalog includes the most recent changes to courses and degree requirements that have Marketing 360 approved by the Faculty Senate, including changes that are not yet effective. Courses The online catalog includes the most recent changes to courses and degree requirements that have been approved by the Faculty Senate, including changes that are not yet effective.
Courses showing two entries of the same number indicate that the course information is changing. The most recently approved version is shown first, followed by the older version, in gray, with its last-effective term preceding the course title.
Courses shown in gray with only one entry of the course number are being discontinued. Course offerings by term can be accessed by clicking on the term links when viewing a specific campus catalog. Certified major [any college] with 60 semester hours.
An introduction to the Marketing 360 process and the strategic managerial decisions that are made with regard to product, price, promotion, and distribution. Typically offered Fall, Spring, and Summer.
Use of secondary and primary data to facilitate marketing managers' decision-making capabilities; applied marketing research techniques including focus groups, surveys, experiments and statistical analyses; preparation of marketing research reports. Certified major or minor in the College of Business.
Theory, principles, and practices of professional sales with special attention to the business-to-business market. Investigation of social processes affecting consumer decision-making and behavior; models of consumer behavior are covered, as are the psychological phenomena of learning, motivation, and attitude development, and the sociological influences of social class, reference groups and culture.
Understanding and implementing marketing theory and analytics on social media and in online environments. Management of existing products and product lines, and design, development, pricing and marketing of new products in the firm.
Examination of how consumers search and process information e. Typically offered Fall and Spring. The use of marketing principles and techniques to benefit society; the importance of marketing as it relates to government regulation of marketing structure, consumer protection, and consumer welfare.
Retailing system; organization, merchandising models, pricing, promotion, location, and control procedures; management decision processes. An overview of the managerial approaches and theoretical perspectives relevant to planning, implementing, and evaluating integrated marketing communications strategies.
Sales management strategies and plans to achieve a firm's marketing objectives, including the hiring, firing, training, motivation, compensation, deployment, and evaluation of sales personnel. Advanced theory and principles of professional sales with special attention to the business-to-business market and an emphasis on the application of theory and principles to selling skills.
Marketing strategies for creating customer and firm value in business-to-business markets. Independent research project with faculty member including problem statement, literature review, hypotheses, data collection, and reporting of results.
Integrative marketing capstone course; the evaluation and design of marketing strategy; covers industry, competitor, and customer analysis with the goal of recommending and implementing an appropriate marketing strategy. May be repeated for credit; cumulative maximum 6 hours.
Cooperative educational internship with a business, government or nonprofit organization. Independent study conducted under the jurisdiction of an approving faculty member; may include independent research studies in technical or specialized problems; selection and analysis of specified readings; development of a creative project; or field experiences.
Marketing management; relevance of marketing to company profitability and consumer satisfaction; decision regarding price, product, promotion, and distribution. Admission to the MBA program.Strategic Marketing, Printing and Design. Specializing in Signs, Billboards, Websites, Storefronts, Vehicle Wraps located in Central Florida, ships to all states and Puerto Rico.
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